Search Engine Optimisation > Pay Per Click

Get your site to the top of the search engines fast!

Pay Per Click (also known as Pay Per Ranking, Pay Per Placement) search engine enables you to list your site at the top of the search engine results.

You pay only when a searcher clicks on your listing and connects to your site. You don’t pay to be listed, you only pay for click throughs.

You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results.

Pay per click can be an excellent way of driving targeted traffic to your web site. You can also control which page of your website visitors are directed to. For example if you had an online store selling toys, and you had a special offer on radio control cars, you could setup pay per click to go directly to your page on radio control cars and not just your home page.

We offer a full range of services to users wishing to make use of pay per click.

	Fast Account setup: We have accounts and experience with all the major pay per click companies in the UK, enabling us to offer fast account set up and management of accounts if required.
	Selecting Keyphrases: Keyword research is critical to the success of pay per click advertising. Unlike typical search engine optimisation, there aren't practical limits on the number of phrases to target. Usually, there is no extra cost to add as many keyword phrases as possible. We work in conjunction with you to develop your keyword lists, we can advise you on traffic for specific keyword phrases.
	Writing descriptions: With a typical search engine description, the object is to entice as much traffic into a site as possible in the hopes of converting that traffic into customers. However with pay per click a different approach is needed.It is undesirable to pay for unlikely prospects, so the description is designed to eliminate the "tyre kickers" while attracting highly targeted traffic. For this reason, the description should describe exactly what the business offers- a company wouldn't want to pay for every visitor looking for "insurance" if they only sold car insurance. Proven marketing copywriting techniques should be employed to ensure that the description is enticing enough to attract ideal prospects. We have expert copy writers on our staff who have years of experience in the publishing world and internet marketing.
	Monitoring and Analysing: It is crucial to the success of your pay per click advertising campaign that it be monitored regularly, since positions can and do change every day. Apart from position monitoring, it is important to track and analyse the effectiveness of individual keyword phrases on a monthly basis. Viewing click-through rates and studying visitor habits can lend valuable insight into their motivations and habits, and help to further refine a pay per click advertising campaign. We can provide a full pay per click monitoring and analysis service to our clients to ensure they get the best results from their pay per click campaign.

If you want fast targeted traffic to your website, please click here to get in touch with us, and see how you could benefit.