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Keeping Ahead of Your Competitors With SEO

To gain the most out of search engines, your site needs to appear in the top 10 results for popular searches related to your site.

After signing up for SEO with 1st Plus, the following 2 steps will take place:

1. Initial Assessment
1st Plus assesses the strengths and weaknesses of your web site. From this assessment a strategy is developed to create the maximum amount of exposure for your web site on search engines. The strategy is a step by step process (usually over 3-5 stages) whereby better and better phrases are targeted as the strength of your web site is increased.

EXAMPLE :

A business selling shoes (web site - exampleshoes.co.uk) signs up for SEO with 1st Plus. Primarily this business sells leather shoes in the London area, however they have the intention of increasing business by exporting to a global market. The exampleshoes.co.uk web site is brand new and therefore has no strength on the search engines. The strategy for this site could be as follows:

Stage 1 - 'London Shoes'
1st Plus will focus on achieving a top 10 position on Google and the other major search engines for 'London shoes'. Focusing on this phrase will yield a multitude of other top positions for similar variations ('shoes in London, 'shoes for sale London and 'shoes London UK ' etc.). The time to achieve this top 10 position would take between 1 to 2 months. This phrase is easy to achieve, allowing the web site to gain some quick exposure on search engines.

Stage 2 - 'UK Shoes'
Once Stage 1 is complete the web site will be able to target a more lucrative phrase. In most cases the better phrases are more competitive and require the web site to be better established. The work carried out for Stage 1 has now elevated the exampleshoes.co.uk site to a position where it can target the UK audience. The time to achieve this top 10 position would take between 2 to 4 months.

Stage 3 - 'Leather Shoes'
After the completion of Stage 2 the exampleshoes.co.uk web site has strong positions for shoe related searches in London and the UK. It is time to push the site up into achieving a very high traffic phrase that will enable the business to kick off its export sales. This phrase is a lot more competitive, however the traffic generated is 10 times the amount of the first 2 added together. The time to achieve this top 10 position would take between 3 to 6 months.

Stage 4 - SEO Maintenance
Now that all of the target phrases have their positions, 1st Plus will work on strengthening their placement in the top 10 with the goal of achieving number 1 positions for each search.

2. See Implementation of SEO Strategy Click Here